If you’re looking for ways to improve customer satisfaction, experience, and loyalty, you need to focus on how customers are using and adopting your product. For this, you’ll need to focus on your user funnel, sometimes referred to as a conversion funnel. In this article, we’ll show you seven ways that user funnels can improve some key areas of your business to boost all of the above!

The right tiered pricing strategy can ensure you effectively monetize your APIs and other digital products, encouraging your customers to spend more whilst ensuring they are happy about doing so. But get it wrong and you can irritate your customers and push them towards your competitors. In this post we’ll explain how to get your tiered pricing right and maximize your API’s revenue.

Product retention is an extremely important metric to check the health of your business. Calculating the retention rate of your business will return the percentage of users who continue using your product or service over a given time period. Retention can really be seen as a gauge for customer loyalty and a good reflection of the quality of your customer relationship with a new or existing customer.

Recovering revenue is an important part of running a successful venture in the modern API economy. With an API product it can be easy to undervalue your services and, ultimately, your business. This is why many API providers turn to billing customers for their usage, but which API monetization method is best for your product stack? Moesif enables you to make smart, informed decisions around your customers and maximize the monetization of your business model.

Pricing APIs correctly is a key part of your API monetization strategy. That means understanding how you should charge for usage, whether it’s better to set your pricing by month or quarter, whether data tiers or a Pay As You Go API pricing model would work best and a whole host of other elements. In this post we’ll cover all you need to know when pricing APIs.

Sometimes you may have related events that you want to group together or want to give a friendly name to events. This could be especially true if you have a group of API calls you want to combine into a single API product. Fortunately with Moesif you can do exactly that, so that groups of events can be looked at as a single unit, like a SKU. In Moesif, this can be done by using the Event Tag feature.

When deploying any application that holds customer or user data, both data compliance and data privacy are important areas to consider. Yet these two areas of data management are sometimes misunderstood. This blog post will shed some light on the differences between data compliance and data privacy.