In the world of software-as-a-service, product-led growth (PLG) is an easy way to enable users to experience the value of a product firsthand, without restrictions. PLG can drive adoption, retention, and sustainable business growth with its robust and open framework. But what drives PLG best, a freemium model or a free trial? With freemium, your top of funnel growth can skyrocket, while free trials see a 2-3x higher conversion rate thanks to urgency (ie, users lose access immediately on trial end).