Digital wallets started as simple payment tools. Today, they do much more. They support P2P payments, merchant transactions, loyalty programs, identity services, transit use cases and embedded financial services. Reports from McKinsey, Deloitte and Worldpay show strong growth in digital wallet usage. Wallets now power a large share of global e-commerce and POS transactions. Adoption is rising in both developed and emerging markets. Many organisations can launch a wallet fast. Scaling it is harder.