Apigee: An API Monetization Use Case: Creating a New Business Model with APIs
In today’s world, it is more critical than ever for enterprises to ensure that their systems and services are as adaptable and profitable as possible. As the API economy begins to grow, what has become apparent is that APIs are key for building new business models, digital strategies, and partnerships. As companies begin to invest more heavily in APIs and look to take advantage of this new economy, the questions remain: how do companies actually drive revenue using APIs?
APM Terminals is a 20+ year international marine terminal business managing key shipping terminals and ports all over the world. So how did an analog business innovate and create a new digital line of business through monetization of their data with APIs? Join this webcast with Raymond Peng as he speaks with David Francis, Head of Digital Products, and Paul Dunn, API Product Manager from APM Terminals about their API entrepreneurial journey inside an industry undergoing a digital transformation.
Join the conversation and learn:
A walk-through of the strategy behind setting up an API monetization business and the drivers behind exposing APIs
The journey from idea to running an API business
Lessons learned: pricing, organizational support, go-to-market strategy
Participate live to get your burning questions answered.