Apigee: Transforming global automotive business

Apigee: Transforming global automotive business

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Daimler is one of the world’s leading automotive manufacturers producing cars, trucks, vans and buses under multiple brands including Mercedes-Benz. This is an impressive operation with a worldwide network of manufacturing facilities, research centres, and a substantial consumer and commercial financial services division.

APIs are a top priority for Daimler, and they have been executing a large API program for years. Partners and developers can easily explore and sign up to their comprehensive API product portfolio at the Mercedes-Benz developer portal, and internal teams can produce and consume APIs across the business.

In this session, discover how Daimler’s API strategy is:
Unlocking value across this large corporate to drive efficiencies
Distributing data and services through monetisation to offer new revenue streams
Empowering their ecosystem of partners to innovate
Enabling the business to build new consumer experiences at speed