InsightSoftware: Your API Is Not Enough: What Modern Products Need From Connectivity

Most webinars promise better connectivity. This one gives you the actual playbook top product teams are using to fix it in 2026.

You will learn:

• Why integrations are now winning or losing competitive deals and how to make yours a differentiator instead of a liability
• The hidden costs of building in-house and when custom code stops making sense
• How leading teams are turning SaaS and REST APIs into predictable SQL endpoints without rebuilding from scratch
• The operational logic you should offload immediately: retries, OAuth handling, pagination, and rate limits
• What AI agents actually need from your platform and why “call our API” is no longer a sufficient answer

If your engineering team spends more time maintaining integrations than building features, you will leave this session with a prioritized action plan you can start executing this quarter.