Gone are the days where embedded analytics is approached as a standalone capability within software products. Siloed. Added as an afterthought. Today, your software users demand the next level of embedded analytics - contextual analytics - where dashboards, automated analysis, and actions are embedded directly into their core workflows. By seamlessly delivering analytics at the point of consumption, every user is empowered with the data, context and capabilities needed to support their decision-making. For software companies, this is pivotal to future-proof your products and deliver a sustained competitive advantage.