8 Principles for Selling the Value of Professional Testing | Ingo Philipp | #softwaretesting
In this compelling video, Ingo Philipp offers invaluable insights on a critical aspect of selling the value of professional software testing. Ingo addresses the common misconceptions and challenges surrounding testing, which is often seen as a cost burden or bottleneck.
With a focus on shifting management's perspective, Ingo provides practical strategies for advocating the importance of testing. He delves into the art of designing and executing a balanced tactical and strategic approach to efficiently and effectively communicate the value of testing.
Viewers will also learn techniques for managing expectations, fostering a supportive environment for testing teams, and actively shaping the narrative around testing within their organizations. Ingo's expertise and guidance will empower you to position testing as a valuable success driver, rather than a cost burden, in the world of software development.
#automationtesting #testautomation #softwaredevelopment #softwaredevelopmentlifecycle
This video is of one of the Talks presented at #TestFlix - Biggest Virtual Software #Testing Conference, 2023.
Ingo is a seasoned product management professional who helps UiPath to develop, marketize, and sell software products and services that people need, want, and will pay for.
Connect with Ingo on LinkedIn - https://www.linkedin.com/in/ingophilipp/
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