Systems | Development | Analytics | API | Testing

Mariam el Baghdady (Manager, Digital Marketing, Snowflake) shows how AI changed two of her most time-consuming tasks: weekly performance reporting and quarterly forecasting across 20+ countries. The old reality: spending hours formatting data just so she could talk about it. Now a weekly HTML report in CoCo flags what needs attention across channels and regions in minutes, and a forecast that used to take nearly a full week turns around in a fraction of the time. She also shares how she got there with no technical background whatsoever.

See how AI agents use Model Context Protocol (MCP) with FME to connect complex enterprise and spatial data to Snowflake. In this episode of Do It Better with Snowflake, Safe Software CEO Don Murray demonstrates how FME extends Snowflake Cortex AI Agents with FME workflows for data integration, transformation, and spatial analysis. See how Snowflake + FME can help you: Connect complex data: including GIS, CAD, 3D, LiDAR, BIM, ERP, and unstructured data.

Mandai Wildlife Group, the steward of Singapore’s wildlife and nature destination, worked with Infinite Lambda to build an AI agent that lets keepers and veterinarians ask questions in natural language and quickly retrieve years of animal care records. Their AI agent, Animal 360, enables keepers and veterinarians to quickly retrieve decades of animal care records through natural language queries. This innovative solution ensures accurate and efficient data access, enhancing the quality of care for wildlife.

Diego Lomanto, Chief Marketing Officer at Writer, joins Snowflake CMO Denise Persson to discuss the current investment frenzy in AI and how to navigate the hype. Learn how understanding the technology cycle can help marketers identify real value and drive wealth creation. Discover Diego's unique career path from developer to CMO and how his background in technology and engineering shapes his approach to marketing. Gain insights into the societal impact of technology and the importance of reshaping and reforming to drive a better standard of living for humanity.