Systems | Development | Analytics | API | Testing

AI-powered testing, built for Jira: discover Sembi IQ

At Xray, powered by Sembi, we believe the next era of software quality will be shaped by intelligence, not just automation. Today, we're proud to introduce Sembi IQ, Sembi’s new AI platform built to help QA, development, and security teams deliver better software, faster. Sembi IQ is designed to work across the entire Sembi portfolio, including Xray, infusing intelligence into the tools teams rely on daily. This isn’t just an add-on or a buzzword-driven initiative.

From manual to automated: scaling test management strategies

Testing has always been a time-consuming process (and often isolated from the development cycle). As applications became more complex and user expectations leveled up, the need for a more structured and scalable approach to test management emerged. Test management has evolved significantly, moving from static spreadsheets toward integrated platforms that support automation, traceability, collaboration, and real-time insights.

Test case design in the age of AI

Test case design constantly adopts new languages, architectures, and methodologies. But in the last few years, the pressure to scale while ensuring quality in a smart way, without overly increasing efforts, has changed the narrative. AI has entered the scene, promising to systematize decisions, reduce redundancy, and even create tests from scratch. Some teams have already experimented with AI, while others observe with skepticism.

Reducing test duplication with smarter automation strategies

When the testing volume increases without effective control, maintenance is more time-consuming, feedback is slower, and risks are bigger, especially in environments where continuous integration and release cycles are accelerated. In this article, you’ll explore smart automation strategies that can help you reduce test duplication and improve QA team efficiency.

How Xray Enterprise helps you stay audit-ready

Audits are demanding, recurring, and often time-consuming processes, especially for QA teams and developers. But it doesn’t need to be like that. When testing processes are well-structured from the start, with clear traceability between requirements, tests, executions, and results, being prepared for an audit is no longer a race against time. In this blog we'll cover all the useful features you can leverage from Xray Enterprise to aid you and your team in staying audit-ready.

Streamlining QA governance and strategy with Xray

With an increasingly competitive market, ensuring software quality is essential for your business’s success. QA governance and strategy are crucial to ensure that processes are efficient, consistent, and aligned with business objectives. Managing these factors can be challenging, especially when teams deal with multiple tools, a lack of visibility about test progress, and maintaining compliance.

How AI & other trends are reshaping QA in 2025

In 2025, QA teams are experiencing real change. Product delivery cycles are becoming shorter, Agile is maturing, and there’s increasing pressure to launch new software quicker and without flaws. There’s also evident talk surrounding AI as the biggest factor for change, and its impact is also increasing. But the truth is AI is just one factor in this story. Other trends - like continuous automation, DevOps integration, and the role of QA - are redefining the way we test and ensure quality.