According to Statcounter, Apple’s iOS penetration in the global mobile scene is around 27%, which is more than considerable. However, this penetration is at almost 50% in markets such as Europe or North America which coincidentally, are those at the forefront of enacting strict data privacy policies. So when Apple announced new user data privacy regulations for app developers as part of its iOS 14.5 release, it was not too shocking.

Facebook recently announced that it will effectively discontinue Facebook Analytics on June 30, 2021. The announcement was not particularly informative and was limited to pointing out ways of retaining the tool’s users by means of diverting business to other features that Facebook already offers. However, the reasons behind this decision were not addressed by Facebook and it brings up the question of what this means for the industry.