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By Barbora Koubkova
Most on-premise data collection tools focus on a single method—analytics, web tracking, or surveys. Organizations that need full control over user data—whether for compliance, security, or internal policy—are increasingly turning to on-premise data collection platforms. But once you start researching on-premise data collection tools, things get confusing quickly. Some platforms focus on analytics. Others handle surveys or feedback.
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By Barbora Koubkova
Most teams evaluate product analytics platforms based on features, integrations, and pricing. Few evaluate the underlying deployment model. That usually works - until it doesn’t. As products scale, analytics moves from being a dashboarding tool to becoming critical infrastructure. Performance expectations increase. Compliance reviews become stricter. Internal stakeholders demand reliability. At that point, the deployment architecture behind your analytics system starts to matter.
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By Miroslav Kaleta
In the fast-paced world of digital analytics, understanding your users isn't just about collecting data. It's about making sense of it in ways that drive real business decisions. Enter cohorts, a powerful tool that helps you segment users based on shared behaviors and characteristics. Whether you're a marketer trying to boost retention, a product manager analyzing user engagement, or a business owner seeking deeper insights, cohorts can transform how you view your audience.
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By Barbora Koubkova
If you're already using an analytics tool today, here are seven questions that will reveal whether it’s still the right one, not just for insight, but for risk control and long-term scalability.
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By Barbora Koubkova
A product analyst helps teams understand how users interact with a product — and turns that data into decisions that improve growth, retention, and user experience. They sit at the intersection of: Instead of guessing what users want, product analysts rely on behavioral data to guide decisions.
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By Miroslav Kaleta
Artificial intelligence is changing how every team, from startups to global brands, builds, learns, and competes. But AI is only as powerful as the data it’s built on. That’s why we’ve rebuilt Countly from the ground up, to make data faster, smarter, and truly AI-ready.With Countly 26.01, we’re introducing our next-generation data engine: This release marks a turning point for Countly: from analytics to intelligence.
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By Onur Alp Soner
A few years ago, we looked across many deployments and noticed a pattern: teams would build prototypes, spin up ML pipelines, and then stall. The model’s accuracy dropped. The “aha insights” dried up. The data scientists would get stuck waiting for dashboards to refresh, or data to be cleaned.AI is sexy. It sells. But it doesn’t do itself. The missing piece? Data readiness. Not just fast data.
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By Miroslav Kaleta
Knowing how customers behave is the unrefined oil of the data world, so having a tool that lets you understand and process it into measurable, actionable data can help keep the customers you have just as much as finding new ones. But how do you use customer engagement to maximize your product's value? There are three key steps: These key steps and more all come together to turn engagement metrics into an actionable source of data. Learn more about it here.
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By Miroslav Kaleta
Choosing an analytics tool demands being conscious of the responsibility that comes with it. When you're handing over behavioral data about your users while relying on third-party infrastructure to manage it, and trusting that their policies and security remain sound, you cannot leave anything to chance. You'd also have to factor in possible scenarios like a vendor being shit down or changing direction, or whether you'll be able to extract your data. Will you be locked into a state of dependency?
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By Miroslav Kaleta
In certain sectors, such as healthcare data is not just valuable—it's SACRED. The same goes for data analytics in the healthcare sector, where the stakes are incredibly high. Healthcare data analytics consists of the systematic analysis of any health-related data that can be used not only to improve patient care, but also to find a way to improve healthcare ops and make informed decisions based on the analysis of said data.
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By Countly
Description: In this webinar, Countly CEO Onur Alp Soner unveils Countly 26.1, our fastest, smartest, and most AI-ready release ever. You’ll learn how Countly now helps you: Get insights up to 100× faster with our new high-performance data engine Power your own AI models with structured, privacy-first user context Work smarter with Cee, your AI assistant that builds funnels, cohorts, and queries in plain language Move beyond traditional analytics toward true product intelligence.
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By Countly
Recording of the Countly Webinar - 2023 and Beyond, which was held on 21 February 2024, in the Countly Community Discord (https://discord.gg/countly)
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By Countly
Performance Monitoring provides you a deeper understanding of your app performance (Android, web and iOS) and lets you optimize its performance. The Performance Monitoring SDK collects data from your application and the Countly dashboard visualizes this data so that you can review and analyze your applications performance. With this tool you can find performance issues within your application and fix them for better user experience.
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By Countly
A cohort is a group of users that share certain event together for a certain period of time (for example: users who make payment for the first time in the last 30 days, or added 7 friends in the last week). In other words, a cohort is a group of people with similar behavioural characteristics. Cohorts let you group your users based on their actions, such as who performed add to cart event in the last 7 days but didn’t perform checkout event. List of users who belong in a cohort is automatically kept up-to-date, and you can segment funnels, retention, user profiles, flows and drill data based on cohorts you create.
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By Countly
Funnels are used to track the goal completion rates of a step by step path inside your application. These goals (steps) are defined as custom events in Countly and you don't need any extra/new API calls if you have already been using custom events. Countly Drill is advanced segmentation feature, available with Enterprise Edition. Drill can be very powerful when it comes to understanding segmented data. This video provides more information and shows how to use Countly Funnels and Drill.
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By Countly
This video shows main functionalities of Countly Enterprise Edition, which allows product owners, marketing managers and devops team to focus on the perfect product.
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By Countly
A/B Testing plugin lets you experiment with different variants of your remote configuration variables to find the best performing variant based on your goals. You can then roll-out the winning variant to all your users. You can take advantage of all your default/custom user properties and user actions (such as sessions, views, custom events etc.) while building the target audience for your experiment.
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By Countly
Countly Remote Config (also known as Feature Flags) is a way to change appearance and behavior of your application, without any publication and update to your mobile or web application.
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By Countly
Countly dashboards allow you add as many dashboards as you want, and share with your colleagues. It gives you a clear picture of how you’re doing with your key projects.
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Countly is the best analytics platform to understand and enhance customer journeys in web, desktop and mobile applications. We securely process billions of data points every day in the cloud and on-premises in order to help companies across the globe grow their business.
Countly is an enterprise grade analytics and marketing platform for mobile, web, desktop and IoT applications with a focus on data liberation and security. Countly is available in two different editions - self hosted or private cloud Enterprise Edition with premium plugins and customisable SLA, and Community Edition with basic plugins and a free-to-use non-commercial license.
Secure and extensible product analytics:
- On-prem or private cloud: Countly can be installed on-premises or in a secure private cloud setting in any geography your business needs. With either option you retain 100% ownership of collected data and will have direct access to granular, raw product analytics data.
- Extensible via plugins: Our customers create their own plugins to add specific analytics and marketing capabilities they need in Countly for their web, desktop, IoT and mobile apps. Finally, an analytics platform that fits your business requirements and eliminates the need to decide between build vs buy.
- A single dashboard: Countly comes packed with powerful plugins such as user profiles, push notifications, crash analytics and attribution. You don't need to use 10 different products anymore and will have access to all the tools you need from a single secure dashboard.
It's time to understand and enhance your customer journey.