Countly

London, UK
2013
  |  By Nadia Benslimane
Countly 24.05 is here, bringing many updates and enhancements to your favorite product analytics platform. In this article, we'll cover some of the most significant changes, including the introduction of Profile Groups, the revamped Alerts 2.0, redesigned Feedback Widgets, a strategic new Data Populator, and Date Picker Presets. Prefer watching instead of reading? Watch our YouTube video Countly 24.05.
  |  By Nadia Benslimane
This article is part of a mini-series showcasing how Countly serves various industries. If you're interested in exploring product analytics from different market perspectives, these articles might be helpful: This isn't our first discussion about the crypto market in relation to product analytics and data privacy. While we’ve previously explored topics like NPS and crash analytics, in this article, we'll take a more comprehensive approach, addressing the following questions.
  |  By Nadia Benslimane
It's hardly groundbreaking to mention the importance of data privacy in the digital world and in business…it's a topic we've previously explored. However, acknowledging its significance is one thing, implementing actionable steps is another. This realization is the inspiration behind this article. There’s no need for you to jot anything down or replicate the checklist, as we’ve prepared a downloadable gated version ready at the conclusion of this article. So let’s get into it.
  |  By Arturs Sosins
The presentation of data is crucial, and altering its visualization, even when utilizing identical datasets, can significantly enhance our understanding. Consider, for instance, the evolution of app version visualization throughout a recent Countly product development cycle.
  |  By Nadia Benslimane
While our discussions have previously highlighted the unique analytics challenges and opportunities within industries such as automotive, healthcare, and kids' gaming, today, we turn our focus to the finance sector. In this article, we’ll zoom in on analytics challenges in the finance world, and we’ll answer why Countly is exceptionally suited for product analytics in the financial sector.
  |  By Nadia Benslimane
Let's talk about something that might not be your favorite topic but is super important: data privacy and security. Now, I know it might sound like just another box to tick off, but hear me out. Ignoring data privacy in today's digital world is like forgetting to lock your doors in a busy neighborhood. Not the best idea, right? We previously discussed the importance of data privacy in analytics, let’s now look at the implications of lack thereof.
  |  By Arturs Sosins
Why did we choose MongoDB for our projects? Here’s a quick overview of the five big reasons that convinced us. From its perfect fit with JavaScript to its unmatched flexibility and growth.
  |  By Nadia Benslimane
In certain sectors, data is not just valuable—it's SACRED. This is especially true in healthcare, where the stakes are incredibly high and the need for precise measures is paramount. In the healthcare sector, data is not just any asset; it's a highly sensitive compilation of patient information that demands the highest levels of privacy, security, and accessibility.
  |  By Nadia Benslimane
On Wednesday, February 21st, we hosted a live event on Discord, highlighting Countly's significant developments from 2023 to this day. Led by Onur, our CEO, the session offered an insider look at Countly's journey and unveiled our newest offering: Countly Flex. The webinar was about 36 minutes long. You can watch the recording here, but if you’re in a rush, here is all you need to know.
  |  By Anna Sosina
‍For almost a decade now, Countly has been extendable through the plugin system. But it also had its cost. In this article, we will explore how it worked before, what the limitations were, and what we did to improve the situation.
  |  By Countly

Recording of the Countly Webinar - 2023 and Beyond, which was held on 21 February 2024, in the Countly Community Discord (https://discord.gg/countly)

  |  By Countly
Performance Monitoring provides you a deeper understanding of your app performance (Android, web and iOS) and lets you optimize its performance. The Performance Monitoring SDK collects data from your application and the Countly dashboard visualizes this data so that you can review and analyze your applications performance. With this tool you can find performance issues within your application and fix them for better user experience.
  |  By Countly
A cohort is a group of users that share certain event together for a certain period of time (for example: users who make payment for the first time in the last 30 days, or added 7 friends in the last week). In other words, a cohort is a group of people with similar behavioural characteristics. Cohorts let you group your users based on their actions, such as who performed add to cart event in the last 7 days but didn’t perform checkout event. List of users who belong in a cohort is automatically kept up-to-date, and you can segment funnels, retention, user profiles, flows and drill data based on cohorts you create.
  |  By Countly
Funnels are used to track the goal completion rates of a step by step path inside your application. These goals (steps) are defined as custom events in Countly and you don't need any extra/new API calls if you have already been using custom events. Countly Drill is advanced segmentation feature, available with Enterprise Edition. Drill can be very powerful when it comes to understanding segmented data. This video provides more information and shows how to use Countly Funnels and Drill.
  |  By Countly
This video shows main functionalities of Countly Enterprise Edition, which allows product owners, marketing managers and devops team to focus on the perfect product.
  |  By Countly
A/B Testing plugin lets you experiment with different variants of your remote configuration variables to find the best performing variant based on your goals. You can then roll-out the winning variant to all your users. You can take advantage of all your default/custom user properties and user actions (such as sessions, views, custom events etc.) while building the target audience for your experiment.
  |  By Countly
Countly Remote Config (also known as Feature Flags) is a way to change appearance and behavior of your application, without any publication and update to your mobile or web application.
  |  By Countly
Countly dashboards allow you add as many dashboards as you want, and share with your colleagues. It gives you a clear picture of how you’re doing with your key projects.
  |  By Countly
This video shows how to use custom events to get more insights from customers. Custom events are available for mobile analytics, web analytics & desktop analytics, and provides you detailed information about what end users are doing inside your application.

Countly is the best analytics platform to understand and enhance customer journeys in web, desktop and mobile applications. We securely process billions of data points every day in the cloud and on-premises in order to help companies across the globe grow their business.

Countly is an enterprise grade analytics and marketing platform for mobile, web, desktop and IoT applications with a focus on data liberation and security. Countly is available in two different editions - self hosted or private cloud Enterprise Edition with premium plugins and customisable SLA, and Community Edition with basic plugins and a free-to-use non-commercial license.

Secure and extensible product analytics:

  • On-prem or private cloud: Countly can be installed on-premises or in a secure private cloud setting in any geography your business needs. With either option you retain 100% ownership of collected data and will have direct access to granular, raw product analytics data.
  • Extensible via plugins: Our customers create their own plugins to add specific analytics and marketing capabilities they need in Countly for their web, desktop, IoT and mobile apps. Finally, an analytics platform that fits your business requirements and eliminates the need to decide between build vs buy.
  • A single dashboard: Countly comes packed with powerful plugins such as user profiles, push notifications, crash analytics and attribution. You don't need to use 10 different products anymore and will have access to all the tools you need from a single secure dashboard.

It's time to understand and enhance your customer journey.