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By Ali Kat
In an era dominated by mobile apps, desktop applications remain vital across numerous industries. From gaming to enterprise solutions, tracking desktop app performance, user behavior, and feedback is crucial. While mobile tracking is a well-established practice, companies also need to pay more attention to the importance of desktop tracking. Despite the importance of desktop applications, many analytics platforms remain heavily focused on mobile tracking.
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By Ali Kat
2024 has been a year of intense development for the Countly SDKs, with numerous major and minor releases making it easy to lose track of all the changes (which more than justifies our self-proclaimed title, SDKshians). If you're looking to understand the core themes behind the recent developments without sifting through countless GitHub release notes, this article is for you.
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By Arturs Sosins
For historical reasons, we have been using dynamic collection creation. This means that each new event creates a new collection in the database. While this provides some benefits, such as managing permissions on the collection level, it also has many downsides. And because we wanted to future-proof Countly, we decided to make this step and change the model, which will potentially allow us to do more in the future.
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By Nadia Benslimane
Today more than ever before, businesses must navigate a complex landscape of regulations to ensure they are compliant with various personal data protection laws. From the General Data Protection Regulation (GDPR) in Europe to the California Consumer Privacy Act (CCPA) in the United States, and the Personal Data Protection Law (PDPL) in Saudi Arabia, these regulations set the standards for how businesses collect, store, and process personal data.
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By Nadia Benslimane
Digitalization, as we’re talking about in this article, refers to the strategic use of digital technologies and analytics to shift customer interactions from physical locations to digital platforms like apps and online services.
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By Nadia Benslimane
Being inundated with tools and platforms to track, analyze, and optimize your products can be extremely overwhelming, and most of the time, you just get lost in the process of managing all the tools, without really achieving anything actionable. While having access to specialized tools can be beneficial, managing multiple analytics solutions can become counterproductive.
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By Nadia Benslimane
As you read this article, chances are your internet-connected smartphone is right beside you, your most-used daily device. This widespread use of smartphones we’re witnessing today, along with the explosion of IoT devices and high-speed networks, presents telecom companies with unprecedented challenges in managing customer experience and technical operations. The massive influx of data demands sophisticated analytics, but Countly is up for the challenge.
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By Nadia Benslimane
Countly 24.05 is here, bringing many updates and enhancements to your favorite product analytics platform. In this article, we'll cover some of the most significant changes, including the introduction of Profile Groups, the revamped Alerts 2.0, redesigned Feedback Widgets, a strategic new Data Populator, and Date Picker Presets. Prefer watching instead of reading? Watch our YouTube video Countly 24.05.
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By Nadia Benslimane
This article is part of a mini-series showcasing how Countly serves various industries. If you're interested in exploring product analytics from different market perspectives, these articles might be helpful: This isn't our first discussion about the crypto market in relation to product analytics and data privacy. While we’ve previously explored topics like NPS and crash analytics, in this article, we'll take a more comprehensive approach, addressing the following questions.
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By Nadia Benslimane
It's hardly groundbreaking to mention the importance of data privacy in the digital world and in business…it's a topic we've previously explored. However, acknowledging its significance is one thing, implementing actionable steps is another. This realization is the inspiration behind this article. There’s no need for you to jot anything down or replicate the checklist, as we’ve prepared a downloadable gated version ready at the conclusion of this article. So let’s get into it.
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By Countly
Recording of the Countly Webinar - 2023 and Beyond, which was held on 21 February 2024, in the Countly Community Discord (https://discord.gg/countly)
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By Countly
Performance Monitoring provides you a deeper understanding of your app performance (Android, web and iOS) and lets you optimize its performance. The Performance Monitoring SDK collects data from your application and the Countly dashboard visualizes this data so that you can review and analyze your applications performance. With this tool you can find performance issues within your application and fix them for better user experience.
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By Countly
A cohort is a group of users that share certain event together for a certain period of time (for example: users who make payment for the first time in the last 30 days, or added 7 friends in the last week). In other words, a cohort is a group of people with similar behavioural characteristics. Cohorts let you group your users based on their actions, such as who performed add to cart event in the last 7 days but didn’t perform checkout event. List of users who belong in a cohort is automatically kept up-to-date, and you can segment funnels, retention, user profiles, flows and drill data based on cohorts you create.
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By Countly
Funnels are used to track the goal completion rates of a step by step path inside your application. These goals (steps) are defined as custom events in Countly and you don't need any extra/new API calls if you have already been using custom events. Countly Drill is advanced segmentation feature, available with Enterprise Edition. Drill can be very powerful when it comes to understanding segmented data. This video provides more information and shows how to use Countly Funnels and Drill.
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By Countly
This video shows main functionalities of Countly Enterprise Edition, which allows product owners, marketing managers and devops team to focus on the perfect product.
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By Countly
A/B Testing plugin lets you experiment with different variants of your remote configuration variables to find the best performing variant based on your goals. You can then roll-out the winning variant to all your users. You can take advantage of all your default/custom user properties and user actions (such as sessions, views, custom events etc.) while building the target audience for your experiment.
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By Countly
Countly Remote Config (also known as Feature Flags) is a way to change appearance and behavior of your application, without any publication and update to your mobile or web application.
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By Countly
Countly dashboards allow you add as many dashboards as you want, and share with your colleagues. It gives you a clear picture of how you’re doing with your key projects.
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By Countly
This video shows how to use custom events to get more insights from customers. Custom events are available for mobile analytics, web analytics & desktop analytics, and provides you detailed information about what end users are doing inside your application.
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Countly is the best analytics platform to understand and enhance customer journeys in web, desktop and mobile applications. We securely process billions of data points every day in the cloud and on-premises in order to help companies across the globe grow their business.
Countly is an enterprise grade analytics and marketing platform for mobile, web, desktop and IoT applications with a focus on data liberation and security. Countly is available in two different editions - self hosted or private cloud Enterprise Edition with premium plugins and customisable SLA, and Community Edition with basic plugins and a free-to-use non-commercial license.
Secure and extensible product analytics:
- On-prem or private cloud: Countly can be installed on-premises or in a secure private cloud setting in any geography your business needs. With either option you retain 100% ownership of collected data and will have direct access to granular, raw product analytics data.
- Extensible via plugins: Our customers create their own plugins to add specific analytics and marketing capabilities they need in Countly for their web, desktop, IoT and mobile apps. Finally, an analytics platform that fits your business requirements and eliminates the need to decide between build vs buy.
- A single dashboard: Countly comes packed with powerful plugins such as user profiles, push notifications, crash analytics and attribution. You don't need to use 10 different products anymore and will have access to all the tools you need from a single secure dashboard.
It's time to understand and enhance your customer journey.