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Nov 28, 2022   |  By Product Analytics Insights
A/B testing is the most effective way to observe users’ behavior with two or more different versions of the same screen or in-app experience. It can help you test variations of an item, generally UI based, to determine which one performs better. Directing some users to version A and others to version B allows you to observe user behavior for each.
Sep 29, 2022   |  By Product Analytics Insights
“What should you and your business focus on when trying to create better customer journeys and beat competition?” That was the question we asked Countly data captains (also known as Countly customers) when trying to determine how well they collect customer experience metrics and how well they were using that data to make data-driven decisions.
Sep 14, 2022   |  By Product Analytics Insights
Some time ago, we covered the key metrics that a Product Manager in a fintech organization should make a top priority when determining their KPIs, breaking them down into five groups: Session-based data, Customer Feedback, Technical Metrics, Action Stats, and Revenue. With that in mind, we conducted a series of surveys on LinkedIn, asking PMs in the fintech industry which of those groups were the most important for them while running digital product analytics.
Jul 20, 2022   |  By Product Analytics Insights
Ever wondered what it would be like if we weren’t able to see all of a sudden? Being born blind and facing blindness and low vision at a later stage are very different experiences. When you first feel the loss of vision, the panic and the helplessness are real. It’s that feeling of losing something important that we took for granted. Let’s just take a moment to appreciate that we can read this all thanks to our healthy eyesight.
Jun 30, 2022   |  By Product Analytics Insights
Cybersecurity research website CyberNews recently interviewed Countly’s CEO, Onur Alp Soner, discussing everything from Countly’s origins to the role of cybersecurity in product analytics and how this might shape digital products in the near future.
Jun 17, 2022   |  By Product Analytics Insights
Never before has data become so prevalent in everything we do. Sorting out the best way to make sense of incoming terabytes of data has turned into an extreme sport. Likewise, it has become a life-or-death decision in every organization, regardless of their level of maturity, to determine an analytics strategy to harness the potential power of all that data without running the risk of overwhelming teams and paralyzing processes.
Jun 15, 2022   |  By Onur Alp Soner
It seems like yesterday for most of us, but it’s been more than 10 years since we started working on Countly as an open-source project. We will also celebrate our 10th anniversary as a company in 2023. We were there when mobile analytics started to be a thing. We were there when product analytics started replacing web and mobile analytics. And now, we are here in the era of converging analytics product categories with a single purpose: Perfecting the digital customer journey.
Jun 1, 2022   |  By Product Analytics Insights
Product Managers, especially those in start-ups, have no easy job to do: product tweaks, project management, QA, release notes, you name it. With such a dynamic and all-encompassing role, things can get tricky. So much so that, in a recent poll we conducted via LinkedIn, we found out that “Testing and Launch” is the second most problematic stage in the life of a digital product, according to almost 27% of product managers.
Apr 27, 2022   |  By Product Analytics Insights
The EU’s General Data Protection Regulation is approaching its 4th year anniversary since it was implemented in May 2018. Since its inception, it has been hailed as a groundbreaking framework for making users’ rights on the Internet a human right. Its impact in many other markets has been undeniable and it truly has affected how the world of the Internet works, even outside EU borders.
Apr 13, 2022   |  By Product Analytics Insights
Almost 6 years ago, the European Union’s General Data Protection Regulation (better known for its acronym, GDPR) changed the world of personal data protection forever. The groundbreaking ruling has since been replicated, albeit with changes, in over a dozen other markets.
Jun 1, 2020   |  By Countly
Performance Monitoring provides you a deeper understanding of your app performance (Android, web and iOS) and lets you optimize its performance. The Performance Monitoring SDK collects data from your application and the Countly dashboard visualizes this data so that you can review and analyze your applications performance. With this tool you can find performance issues within your application and fix them for better user experience.
May 29, 2020   |  By Countly
A cohort is a group of users that share certain event together for a certain period of time (for example: users who make payment for the first time in the last 30 days, or added 7 friends in the last week). In other words, a cohort is a group of people with similar behavioural characteristics. Cohorts let you group your users based on their actions, such as who performed add to cart event in the last 7 days but didn’t perform checkout event. List of users who belong in a cohort is automatically kept up-to-date, and you can segment funnels, retention, user profiles, flows and drill data based on cohorts you create.
May 29, 2020   |  By Countly
Funnels are used to track the goal completion rates of a step by step path inside your application. These goals (steps) are defined as custom events in Countly and you don't need any extra/new API calls if you have already been using custom events. Countly Drill is advanced segmentation feature, available with Enterprise Edition. Drill can be very powerful when it comes to understanding segmented data. This video provides more information and shows how to use Countly Funnels and Drill.
Feb 6, 2020   |  By Countly
This video shows main functionalities of Countly Enterprise Edition, which allows product owners, marketing managers and devops team to focus on the perfect product.
Nov 25, 2019   |  By Countly
A/B Testing plugin lets you experiment with different variants of your remote configuration variables to find the best performing variant based on your goals. You can then roll-out the winning variant to all your users. You can take advantage of all your default/custom user properties and user actions (such as sessions, views, custom events etc.) while building the target audience for your experiment.
Apr 15, 2019   |  By Countly
Countly Remote Config (also known as Feature Flags) is a way to change appearance and behavior of your application, without any publication and update to your mobile or web application.
Dec 17, 2018   |  By Countly
Countly dashboards allow you add as many dashboards as you want, and share with your colleagues. It gives you a clear picture of how you’re doing with your key projects.
Dec 17, 2018   |  By Countly
This video shows how to use custom events to get more insights from customers. Custom events are available for mobile analytics, web analytics & desktop analytics, and provides you detailed information about what end users are doing inside your application.
Oct 26, 2018   |  By Countly
In this video we are going to show you how to read user retention table.

Countly is the best analytics platform to understand and enhance customer journeys in web, desktop and mobile applications. We securely process billions of data points every day in the cloud and on-premises in order to help companies across the globe grow their business.

Countly is an enterprise grade analytics and marketing platform for mobile, web, desktop and IoT applications with a focus on data liberation and security. Countly is available in two different editions - self hosted or private cloud Enterprise Edition with premium plugins and customisable SLA, and Community Edition with basic plugins and a free-to-use non-commercial license.

Secure and extensible product analytics:

  • On-prem or private cloud: Countly can be installed on-premises or in a secure private cloud setting in any geography your business needs. With either option you retain 100% ownership of collected data and will have direct access to granular, raw product analytics data.
  • Extensible via plugins: Our customers create their own plugins to add specific analytics and marketing capabilities they need in Countly for their web, desktop, IoT and mobile apps. Finally, an analytics platform that fits your business requirements and eliminates the need to decide between build vs buy.
  • A single dashboard: Countly comes packed with powerful plugins such as user profiles, push notifications, crash analytics and attribution. You don't need to use 10 different products anymore and will have access to all the tools you need from a single secure dashboard.

It's time to understand and enhance your customer journey.