A lot of things got easier in 2021 as technology advanced tremendously to continue making the digital world more accessible and integrated into our everyday lives. But luckily there was something that got harder in 2021: being irresponsible with data. You see, with great power comes great responsibility, and as people’s data gets poured online, more and more restrictions appear to ensure that data is always safe, without exceptions.

Last year, we discussed how 2020 had been a year of adaptation, both to the new business challenges that came about by the pandemic and to the behavioral changes in all individuals. In 2021, adaptation gave way to adoption: of new technologies to better cope with business needs, of data-driven processes that guide product development, and guidelines for digital-first collaboration across teams with varying degrees of remote availability. What is there to 2022 that will make our heads turn?