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January 2021

Bringing Users In: How Voice of the Customer Can Change Your Product's Development

There is a scene in a certain TV show in which a middle-aged man tells a younger one that he missed picking someone up from the train station because his device did not remind him about it. The younger man points out that, since he bought a new device, he must transfer the appointments.

The role of customer experience in digital transformation

There is an undeniable truth that nobody can unsee: 2020 accelerated the digitalization of the world like no other time in the past. Individuals shifted en masse to interact, shop, play, learn, and even go to the doctor online. On the same note, organizations migrated internal and customer-facing operations to a digital realm, regardless of their size, location, or goals.