The KPIs that apply to each product are as different as products come. There are infinite variables that come into play when determining what exactly a KPI should be. Because these KPIs are centered around customer journeys, they are all user-based and purposely omit technical-based KPIs (such as crashes or errors). In a recent article in our Product Analytics Academy, we covered what makes a strategy a good one when understanding and choosing relevant metrics to form KPIs based on product analytics.

You have dedicated tons of man-hours to building your product and strengthening your service. You are trying to ensure that your application is useful but, above all, that it succeeds at making users come back for more. But then, *gasp*, they don’t! Why? What went wrong? How can you get them to come back?