Recording of the Countly Webinar - 2023 and Beyond, which was held on 21 February 2024, in the Countly Community Discord (https://discord.gg/countly)

Performance Monitoring provides you a deeper understanding of your app performance (Android, web and iOS) and lets you optimize its performance. The Performance Monitoring SDK collects data from your application and the Countly dashboard visualizes this data so that you can review and analyze your applications performance. With this tool you can find performance issues within your application and fix them for better user experience.

Funnels are used to track the goal completion rates of a step by step path inside your application. These goals (steps) are defined as custom events in Countly and you don't need any extra/new API calls if you have already been using custom events. Countly Drill is advanced segmentation feature, available with Enterprise Edition. Drill can be very powerful when it comes to understanding segmented data. This video provides more information and shows how to use Countly Funnels and Drill.

A cohort is a group of users that share certain event together for a certain period of time (for example: users who make payment for the first time in the last 30 days, or added 7 friends in the last week). In other words, a cohort is a group of people with similar behavioural characteristics. Cohorts let you group your users based on their actions, such as who performed add to cart event in the last 7 days but didn’t perform checkout event. List of users who belong in a cohort is automatically kept up-to-date, and you can segment funnels, retention, user profiles, flows and drill data based on cohorts you create.

This video shows main functionalities of Countly Enterprise Edition, which allows product owners, marketing managers and devops team to focus on the perfect product.

A/B Testing plugin lets you experiment with different variants of your remote configuration variables to find the best performing variant based on your goals. You can then roll-out the winning variant to all your users. You can take advantage of all your default/custom user properties and user actions (such as sessions, views, custom events etc.) while building the target audience for your experiment.

Countly Remote Config (also known as Feature Flags) is a way to change appearance and behavior of your application, without any publication and update to your mobile or web application.

Countly dashboards allow you add as many dashboards as you want, and share with your colleagues. It gives you a clear picture of how you’re doing with your key projects.

This video shows how to use custom events to get more insights from customers. Custom events are available for mobile analytics, web analytics & desktop analytics, and provides you detailed information about what end users are doing inside your application.