Enterprise Integration Platform as a service (EiPaaS) is commonly used to describe a suite of cloud-based tools and services that are designed to support enterprise-grade integration strategy and initiatives. The hallmarks of EiPaaS products are ease-of-use, standardization and pre-built modules such as connection endpoints (usually API-based, to connect to a business application like CRM or ERP), automation flow builder and error handler.

Webhooks vs API, oh well. When there is a talk about what method to use in order to seamlessly sync datasets between applications, platforms and databases (in other words, to perform application integration), APIs are often named as today’s best-practices method for handling this.