While customers increasingly expect immersive and personalized digital experiences, balancing innovation and world-class brand experiences can be challenging. As one of the most loved brands globally, Red Bull has adopted a forward-thinking QA strategy that integrates automation for speed and scalability alongside manual testing for human insight and attention to detail.

Join Testlio’s CEO, Steve Semelsberger, and Ken George, Red Bull’s Head of QA, for an exclusive behind-the-scenes look at Red Bull’s QA evolution. Discover how Red Bull strikes the perfect balance between efficiency and meticulous attention to detail, ensuring that every digital touchpoint delivers on its world-class brand promise—from mobile apps and streaming platforms to immersive online events.

We’ll cover:

• The evolution of QA at Red Bull
• How Ken’s team combines automation and manual testing
• Why manual testing remains essential
• Key strategies Red Bull uses to maintain its brand reputation across streaming platforms and apps.
• And more!