There’s a common misconception that product-led growth means a business doesn’t focus on sales. That’s not the case. It’s just that product-led growth layers in sales later in the customer journey. This can be a hugely effective approach, particularly when it’s combined with deep data insights to drive that growth. For API-first companies, this product-led approach is a cornerstone of success.
API providers need to observe their APIs to get meaningful data about whether and how they are consumed in practice. API observability is a form of monitoring that passively logs API traffic to an observability service. Different from traditional API monitoring, with API observability you: Monitor interactions to improve developer experience Understand how customers use your API Troubleshoot your API Observing REST APIs is well understood and supported, but not every API is a REST API.
Founding a developer-first startup isn’t quite the same as starting a regular company. When your primary focus is on creating products to sell to developers, you need to build a sales strategy around those developers’ needs. The occasional email with a ‘click here for a demo’ button just won’t cut it. Instead, it’s time to work on your content strategy. Why take our word for it?
API providers need to understand how their consumers are using their APIs. Usage metrics are essential because they tell you about API adoption, how your API is growing over time, and which endpoints are seeing more (or less) use. When you look at API usage metrics, you should be measuring the active users on your API in the sense that most closely aligns with your service.
Growing your career can be both scary and exciting, and our SEO manager Savannah Whitman experienced both before joining Moesif. Now she’s nurturing search rankings to bring the latest in API observability to technologists who need it. In this installment of Meeting Moesif, we talk to her about where API technology is heading, and what it takes to keep up.
The technology you choose to start your project with determines what your product is capable of now and what it will be capable of in the future. Finding the right stack to build on top of is one of the biggest engineering challenges you can face. Picking a stack that allows you to build a product and get to market rapidly is great unless that same choice limits the scalability and features of a product in the future.
APIs can help you achieve things faster, save you money and enhance your business decisions. If you’re considering using an API program to help scale your business, read on.
Many API developers and companies struggle to find ways to easily set up systems to monetize their APIs. Some are simple but not customizable, some are complex and require massive engineering effort to actually get it all running. To make things easier, Moesif created a feature a few months ago called Billing Meters which gives massive customizability but with a minimal amount of code and engineering effort.
The International Monetary Fund (IMF) is projecting a significant slowdown over the coming years, with global growth dropping sharply from an estimated 6.1 percent in 2021 to 3.6 percent in 2022 and 2023. Meanwhile, Reuters polls reveal that the global streak of high inflation is far from over. As such, businesses need to be doing all they can to maximize their revenue – not through increasing spend on new infrastructure, but by getting maximum business value out of their existing product.
Offering customers a variety of ways to pay for your product allows for flexibility and ease. In general, there are two ways for customers to pay for usage: Post-paid and pre-paid. Pre-paid is sometimes also referred to as PAYG, or Pay-As-You-Go. Post-paid usage can sometimes lead customers to have billing surprises if they are not tracking their usage closely. This can cause headaches for these users and can also cause issues for the service provider.
