According to UBS, ChatGPT was the fastest growing consumer application in history. In just two months it went from launch to 100 million monthly active users. That led to a cultural and technological impact that saw Microsoft invest billions in the product’s parent company. But even if your product doesn’t break records, knowing the number of active users can help you understand its product/market fit, the impact of the changes you make, and how well the product retains user loyalty.

Looking for the perfect chat solution can be a daunting task. You need a provider that not only supports all the necessary chat features but also offers delivery and scaling guarantees to ensure a smooth chat operation as your business grows. While it might be tempting to start with a simple solution and see how your needs evolve, underestimating the importance of finding the right provider can be a costly mistake.

The past few years—accelerated by the pandemic—have seen people move more of their work and personal lives online. There’s a huge growth in teams working remotely, either on a full or part-time basis. And many companies have embraced the remote-first model - offering remote-first or hybrid positions as standard. However this shift to remote, online-first interaction brings challenges. For remote workers, one of the biggest impacts has been in the way that they work together.

With software such as Google Docs and Figma now part of the everyday productivity toolkit for millions of people, multiplayer collaboration features have become mainstream. Thanks, in part, to the boom in distributed teams and remote working, new software is increasingly built from the ground up with realtime collaborative features – and other vendors are looking at how to retrofit multiplayer collaboration to existing products.

Engagement can be life or death for software products. How much value an app delivers to users drives investment decisions and sales revenue. And because engagement and value are two sides of the same coin, measuring one can help you understand the other. Across the tech industry, Product Owners use a common set of product and user engagement metrics to show just how much value products deliver.

Live chat is a baseline for customer service, as well as connecting users of two-sided marketplaces, live auction sites, and social networks. And it’s easy to see why.

Increased customer expectations are fueling the need for companies to adopt an omnichannel communication strategy. Research by Google shows 68% of consumers value convenience of communication highly, which is backed by a HubSpot study where people cite 13 separate channels through which they want to communicate with businesses, including live chat and social media.

An innovative new product idea can be genuinely exciting but it’s the execution that delivers value. How fast you can get a product or feature to market can be the difference between a solid return on investment or missing the moment because someone else got there first. With realtime experiences as a core part of almost every web and mobile based app, how well and how quickly you can deliver realtime infrastructure is a core factor in your time to market.

Retail’s great revolution from bricks and mortar to e-commerce might have seemed complete. But another chapter of the story is being written. As in-person retail fights back by focusing on in-store experience and service, a new online retail trend is helping to replace the human factor otherwise missing from e-commerce.

Realtime is now a core user expectation. Whether you’re enabling online communities through realtime chat or creating shared workspaces for remote collaboration, a near instantaneous flow of data forms the backbone of modern software engineering. As such, most organizations have already had a discussion around whether to buy realtime infrastructure or to build it in-house.