Systems | Development | Analytics | API | Testing

Most real estate platforms feel they have a solid foundation with their existing data: listings, photos, pricing, and descriptions. This data is a powerful starting point. However, the real opportunity lies in transforming this raw input into genuine intelligence for critical decisions—like optimizing property pricing, refining search rankings, or personalizing listing recommendations. Raw listing data is the necessary input; adding context is the key to unlocking its massive, untapped value.

Artificial intelligence is transforming the global software industry. Some analysts refer to this shift as a “SaaS apocalypse,” with traditional software companies losing over a trillion dollars in market value. Historically, software vendors executed client visions by writing code. Now, as clients articulate their needs and AI generates code, the industry faces a critical question: What role remains for software vendors? This requires a fundamental shift.

For years, real estate has been described as a data-rich industry. But in practice, most organizations still struggle to collect, trust, and use their data at scale. Across multiple episodes of the Innovation Blueprint podcast, founders, CEOs, and operators repeatedly came back to the same conclusion: the real challenge in real estate isn’t analytics or AI — it’s data foundations.

Every successful listing starts with the right price, but in today’s fast-moving market, manually valuing properties can be slow, inconsistent, and risky. AVM platforms give brokerages the power to generate instant, data-driven valuations, helping agents set competitive prices, win more listings, and close deals faster. We break down what an AVM platform is, the challenges brokerages face, the key data and features to prioritize, and how to turn complex market data into actionable insights.

Every successful PropTech product combines accurate data with thoughtful engineering. This is the goal of the partnership between ORIL and BatchData. The BatchData platform provides extensive U.S. property data and predictive analytics. ORIL uses this data to design and build practical, production-ready real estate platforms.

The 2026 NAHB International Builders’ Show (IBS) in Orlando brought together building professionals and exhibitors from around the world. As a custom software partner for PropTech and ConTech, we attended to spot the technological shifts shaping the industry. The takeaway: the sector is rapidly modernizing, moving from fragmented tools toward unified tech ecosystems that drive efficiency and scale.

In 2026, PropTech is no longer experimental. For most owners, operators, and investors, technology isn’t something you pilot — it’s core infrastructure. The shift is visible in both numbers and behavior. The global PropTech market is expected to grow from ~$34.4B in 2025 to ~$40.4B in 2026, with a projected ~17% CAGR through 2035. But growth alone doesn’t explain what’s happening.

Artificial Intelligence in real estate is no longer a future concept or a conference buzzword. It’s already reshaping how properties are leased, managed, valued, and invested in — often quietly, behind the scenes, inside operational workflows. Over the past months, ORIL has been hosting conversations with founders, CEOs, operators, and technology leaders on the Innovation Blueprint podcast, discussing how AI is actually being used in PropTech today. Not hypotheticals. Not hype.

Fee transparency in rental listings is no longer a design or disclosure detail, but a regulatory and commercial requirement for real estate and PropTech platforms. Recent FTC enforcement actions and accelerating state legislation now say that pricing logic must be explainable, consistent, and defensible across every channel where rent is shown. Real estate companies using listing platforms, PMS tools, marketplaces, or leasing experiences now need to update their sites and comply with the new regulation.

ORIL has become a member of the Real Estate Technology & Transformation Center (RETTC) and the National Multifamily Housing Council (NMHC). This membership reflects our commitment to leveraging technology to improve housing solutions, property management, and community development.