Everyone talks about KPIs, but do you know what makes a good or bad KPI? Tracking and forecasting KPIs is empowering and valuable for any organization, but only if done right. A key performance indicator is a metric used to measure and evaluate how well a company is achieving its set goals. Peter Drucker once said, "what gets measured gets done." KPIs help organizations work towards their critical objectives by creating a basis for the value of work done.
Create an animated Keyword ranking report using your Search Console data to show performance over time in 90 seconds.
Connect your Project Management tool with Jepto so you can keep your existing workflows and processes without having to switch tools when an Anomaly is detected in your Google Analytics data.
Google’s Data Studio has been gaining popularity ever since it was introduced into Beta back in 2016. It’s flexibility for custom integrations through writing a Community Connector, Google Sheet or BigQuery Database gives you a lot of choice for putting multiple sources of data into one report.
Businesses are collecting massive amounts of data as a part of their analytics pipeline. Most of the time, this data is filtered by a computer and presented in a way that a human interprets, through the analytics dashboard. That's a fantastic resource, and has no doubt been of great value to you in business decisions. However, restricting the interpretation of all that data that you've mined to humans leaves a lot of potential insights on the table.
Ever stopped to think how accurate your data is? If you are making business decisions on data, it's obvious that you will want that data to be correct. With businesses losing an estimated $100 of revenue for each dirty record, data collection and accuracy becomes increasingly important to business success.
Machine learning is a branch of Artificial Intelligence that makes it possible for systems to learn without being programmed. Applying this technology to real world Marketing is often misunderstood and is within your reach.
Great to hangout with Noah Learner and Jordan Choo and talk about automation in agency life, with some thoughts around Machine Learning thrown in there too.
KPIs are often used as a measurement standard so paying attention to them and being smart with how you track them is vital to success.
There are numerous paid connectors for Data Studio but we offered ours for free, why?
