Ep 92 | Making AI Fluent in Your Business

Cloudera, Inc.

Sep 23, 2026

Every new AI chat is another first day on the job.

Rob Collie describes today’s general-purpose AI as a brilliant new hire who wakes up on their first day every time you start a new conversation. It may understand your industry, but your workflows and business context have to be explained all over again.

In this episode of The AI Forecast, Paul Muller speaks with Rob Collie, founder and CEO of P3 Adaptive, former Microsoft product leader for Excel and Power BI, and author of “Fair Game: Bringing AI Into Reach for All Business” to explore why business context can make or break enterprise AI.

Rob brings lessons from decades of business intelligence into the AI era, advocating for starting close to the business and working backward from the decisions people actually need to make in his “Faucet First” philosophy.

Paul and Rob get into:

Why business context is critical to getting useful results from AI
What “bot sitting” reveals about off-the-shelf AI adoption
Why data quality should be evaluated against the business outcome
How specialized AI tools can outperform a company-wide “super being”
Why systems thinking is becoming more important in the AI era
How business leaders can find a practical starting point for AI

If you’re responsible for AI strategy or business transformation, this episode will help you get closer to the work by starting with a real business need and building from there.

Want to hear more about building AI around real business needs? Check out https://www.youtube.com/watch

Learn more:*
“Fair Game: Bringing AI Into Reach for All Business” https://fairgamebook.ai
Raw Data with Rob Collie: https://open.spotify.com/show/1VZLfXgz1hcB8MFG2OSOH9
Rob Collie on LinkedIn: https://www.linkedin.com/in/robcollie/

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