Streamlining eCommerce Data Analytics
eCommerce analytics involves tracking a wide range of metrics relating to the complete journey of the customer, right from discovery to acquisition, conversion, retention and advocacy. Analytics lays a foundation framework for any eCommerce business and it helps them understand which marketing and sales initiatives are working, those that aren't, and the areas that have a great potential for growth.
In this video, Ashish Singru, Senior Director & Head, Global Business Analytics Center at eBay has shared his insights on how the power of analytics can drive growth and tackle various challenges.
In this session you will learn:
- The Role of Data Analytics in Ecommerce
- How Analytics can be used to Drive Growth
- How to Prioritized and Solve Some of the Most Common Challenges
- The Future of eCommerce Analytics - How to Solve the Harder Challenges