Kibana and the rest of the ELK stack (Elasticsearch, Kibana, Logstash) is great for parsing and visualizing API logs for a variety of use cases. As an open-source project, it’s free to get started (you need to still factor in any compute and storage cost which is not cheap for analytics).

Behavioral email is the keystone of user-centric platform integration — emails to developers are most effective when they’re based on how they used your platform. Not surprisingly, the concept of segmenting your customers into groups of similar behaviors or attitudes is a well established best practice in marketing. MarketSherpa’s survey found that one of the most effective marketing strategies is to send emails based on the behavior of your customers.

As more and more data is exposed via APIs either as API-first companies or for the explosion of single page apps/JAMStack, API security can no longer be an afterthought. The hard part about APIs is that it provides direct access to large amounts of data while bypassing browser precautions. Instead of worrying about SQL injection and XSS issues, you should be concerned about the bad actor who was able to paginate through all your customer records and their data.