You’ve built an API to solve technical problems, but you know that’s just the beginning. In addition to helping developers use it, you need to understand how they use it. You want to measure its performance and popularity, and make adjustments based on what you discover.

Ep. 7: Jessica Lam, VP Engineering of LoungeBuddy/AmEx Joining Moesif is Jesscia Lam, currently a technical advisor and angel investor in startups, and the Chief Architect and VP Engineering at LoungeBuddy, which was acquired by American Express. At LoungeBuddy she designed their APIs, many of which continue to be in use today.

If your product is an API, your customers are typically developers. While many developers aren’t fond of writing documentation for their own applications, they certainly appreciate well written docs for APIs they use. Well written docs can help developers ship their integrations and apps faster instead of getting buried in integration issues and errors.

One of the most effective marketing strategies is to send emails based on the behavior of the recipient. By triggering on how your customers interact with your product, you’re able to share content that’s actually aligned with what they’re doing and thus more likely to resonate. By using automated email workflows it’s possible to share über-relevant content at scale with large cohorts of customers.