Joining us is Alissa Knight, partner at Knight Ink Media, CISO, cybersecurity expert, cinematographer and accomplished content creator for telling brand stories at scale.

We can all remember a time when we had a negative experience with a platform service. Perhaps we ran into a set of reoccurring errors or the platform was unreliable and continually crashed. The classical example of this might be the early days of Apple Maps. In any case, the common thread of these experiences is the feeling of frustration from valuable time lost, resulting in a tarnished relationship with the product. Thankfully, in the world of APIs, customer-facing teams have taken note.

Back in the day, it was normal to buy or rent servers and pay for them in a lump sum, independent of utilization. With the rise of serverless computing, infrastructure to build APIs has become cheaper, and on-demand pricing is the norm. Now that you only pay for what you use, why not include usage-based pricing as a feature in your own SaaS offering. With usage-based pricing your customers don’t get intimidated by high upfront costs, instead their costs grow as their business grows.