Systems | Development | Analytics | API | Testing

March 2020

11 Tools to Perform Technical SEO Audit in 2020

In 2019, Google has rolled out lots of updates out of which March 2019 Core Update, June Core Update, September Search Reviews update, and BERT were the major ones. BERT update was intended to better understand long-tail and conversational search queries while June Core Update impacted the websites that failed to implement E-A-T (Expertise, Authority, and Trust) Guidelines. On September 16, 2019, Google released a new algorithmic update to review (crawl and index) review snippets/search results.

Some of the Top SQL-on-Hadoop Tools with Pros and Cons

Hadoop ecosystem now serves as a comfortable home to Big Data now, and the Hadoop data stores now have a greater acceptance across the world by programmers, developers, data scientists, and database management experts. These ecosystems are as convenient as the data storages; however, the inherent reporting system of Hadoop poses a few challenges for the users to overcome.

UTM Editor - efficient tagging of campaign links

You can evaluate the effectiveness of an advertising campaign as a whole. But in order to optimize it on an ongoing basis and get the most out of its budget, you need detailed data on the effectiveness of individual channels, creations, and locations. This is what UTM tags (or UTM codes) are for – parameters added to the landing page URL that don’t affect its display but allow the analytical package (e.g. Google Analytics) to record additional information about traffic sources.