Systems | Development | Analytics | API | Testing

March 2018

Call Centre Analytics : Part 2 - Tracking every customer touchpoint to optimize the customer journey

After a sale, it is critical to ensure every touchpoint with the customer is handled skillfully. It is only possible to understand and improve a customer’s journey by tracking key customer metrics and run analytics. Organizations that know how to identify such gaps in the service provided using analytics, to further enhance customer satisfaction, reduce churn, increase revenue, and greater employee satisfaction, will see the rewards.

Call Centre Analytics : Part 1 - Tracking every customer touchpoint to optimize call centre operations

Customer service is essential to any organization, especially for product-based companies offering support to customers around the clock. When an organization offer such services, it becomes pertinent to keep the customers happy and that is only possible if the call centre operation is fully optimized. Now, the question is what makes a customer happy?