Modern day marketers have a mountain to climb. You need to ensure that you deliver a continuous and consistent brand experience and meet customer demands across a broader ecosystem. This has led to a major shift in the marketing world: from being product-centric to becoming customer-centric. As such, it has become increasingly crucial to achieve a refined understanding of your target market.

The world of pharmaceuticals is no stranger to data. Clinical research itself relies significantly on empirical data to test theories and determine treatment effectiveness. As the industry grows, so does the amount of data available. This offers a prime opportunity for pharma organizations to scale analytics adoption and incorporate more sophisticated data science techniques.