The data science discipline has been around for quite some time now, but you may have noticed the field gaining traction in recent years. This is due to a number of factors: technology is rapidly developing, digital adoption is consistently increasing, and the amount of data available is growing in volume and complexity. All these and more have built a foundation that has made decision intelligence vital for organizations today.

Nowadays, we live in an attention economy. Everyday and every minute, people get a steady stream of notifications, message, and ads—all competing for attention. This barrage of information has raised the ever-important question: how do you break through the noise and get customers’ interest?