The emergence of Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) have enabled the world to immerse into the true digital experiences, blurring the lines between the physical and virtual worlds. While AR overlays digital content in the real world, VR creates entirely immersive digital environments, and MR brings together the elements of both. In the last few years, there has been a dynamic surge in the adoption of AR, VR, and MR technologies.

When it comes to the high-stake world of online commerce, every click, every transaction matters – especially during the holiday season frenzy. And therefore, QA testing acts as the backbone ensuring your customers experience a seamless and delightful journey on your website. As the holiday rush approaches, ensuring your online business is primed for the surge is non-negotiable.

“According to BrowserStack, around 58% of companies are using visual testing in their QA cycle.” The need for creating high-performing web applications has pushed developers as well as QA teams to establish test methodologies that are ultra-productive. Be it test automation solutions or harnessing value through advanced test practices such as visual testing.