To remain relevant in today’s customer-centric marketplace, organizations must possess the ability to scale applications globally, and provide the intelligence and personalization their customers have become accustomed to. For instance our research shows 8 out of 10 consumers are more likely to buy from a business that personalizes their experience* and 9 in 10 consumers want and expect an omni-channel experience^. There is a need to demonstrate agility in innovation. This means that you are able to engage customers in a more personalized fashion, in addition to ensuring a more resilient organization by building adaptable applications.

This event is the first in a series about application innovation and how APIs can help your organization transform into an intelligent, adaptable and resilient business. We will look closer at your organization’s applications and APIs – what they are, how they work, and how they connect to each other – in order to be a catalyst for enterprise-wide innovation. Reimagining how your APIs leverage data, enable automation, deliver customer experiences and interact with ecosystems of people, devices, and marketplaces is the first step toward making always-on innovation central to your business.

In this webcast you will get an overview of the key pillars to application innovation:
How to build customer-centric digital experiences leveraging APIs
Developing business ecosystems that help drive enterprise innovation
Leveraging Data-Powered Innovation to develop adaptable applications
Reference real-world case studies and their results

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