The New Urgency to Transform to a Platform Business Model

The current situation has precipitated an intense acceleration of digital transformation. This has impacted every dimension of an organisation from internal ways of working, to customer engagement, behaviours and expectations, redeploying staff, through to huge shifts in demand for products and services. The future was always uncertain, but is now ever more so.

An API Management Platform could always help you quickly unlock your data across the enterprise so that your teams could build and evolve products faster. But using your API Management Platform to execute a platform business model, whether it be a marketplace or a partner or public ecosystem, can drive new revenue streams, new business models, help you onboard partners as quickly as possible, and enable you to distribute your products and services to many other channels or ecosystems.

Companies that run platform business models proved relatively resilient during this uncertain social and economic time and are likely to emerge stronger than ever. APIs are critical to these companies, and many traditional businesses are starting to adopt this strategy not only to survive, but to thrive in a new era.

In this session you will get a chance to participate in Google Cloud’s Oliver Ogg conversation with Simon Torrance - the world's leading expert on business model transformation. We’ll explore how organisations can execute and pivot into a platform business model to rapidly adapt to the new normal: driving commercial agility, new revenue streams, new business models -- and how this will be an essential commercial strategy to survive and thrive in this post-pandemic world.

Bring your questions to ask our experts. Takeaway key principles to help you evolve and adapt.