Cloudera: Harnessing the data lifecycle for Customer Experience Optimization
Customer data and analytics can take many forms, from descriptive analytics on operational data to inferring customer sentiment based on real-time social media feeds. With a variety of analytical tools for streaming, operational and unstructured data, businesses are asking more questions of more data, yet deriving and operationalizing the best answers effectively can be a matter of connecting the dots across different analytical workflows and the different teams, from BI analysts to data scientists, that use them.
In this webinar, we’ll explain how integrated analytics experiences on Cloudera Data Platform (CDP) help you connect those dots to efficiently deliver the right data and analytical outputs to the right systems at the right time in order to operationalize insight effectively. Through an example use-case involving multiple data sources and analytical workloads, we’ll show how you can quickly stand up a data mart, analyze data and then use machine learning for predictive analytics and streaming natural language processing to enable a richer, data-driven business understanding of customer experience, what’s driving it, and what to do about it, in real-time.
The webinar includes a live demo and Q&A with the experts. We hope to see you there!