In this episode, Derric Gilling chats with James Higginbotham, founder of LaunchAny, about designing successful API strategies that drive business value. James dives into his “Align-Define-Design-Refine” (ADDR) methodology, a framework that guides organizations from initial business alignment through iterative API design and deployment. Drawing from over a decade of experience helping companies mature their API programs, he shares practical tips on blending business goals with technical execution, empowering cross-functional teams, and maintaining consistency across the API lifecycle.