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Ep #14: Erik Wilde on Focusing on the Business Case for your API

Eric Wilde is a prolific YouTuber, author, standards contributor and Catalyst at Axway. He's been working in web technologies and APIs for most of his career. And has just finished the second edition of his book Continuous API Management. Eric shares his perspectives on the business aspects of APIs, specifically.

4 Ways to Leverage User Analytics in Moesif

Being able to view, track, and action user metrics is a crucial part of monitoring your product and organization health. Moesif empowers developers and product owners to leverage these metrics to give valuable insights into individual users, conversion funnels, retention, and user composition. In this clip, Matt will give a brief overview of 4 essential features in Moesif. These include.

Creating a User Retention Analysis in Moesif

Making sure that users derive value from your product can usually be determined by your user retention. User retention measures what percentage of your users are returning to and using your product. Retention is a key metric to measure business health and product success. In this tutorial, Matt shows users how to set up a retention analysis in the User Retention screen in Moesif. He covers how to: Navigate to the User Retention screen Create a “First Event” and a “Returning Event” to measure the retention How to interpret the results

Creating a Behavioral Email in Moesif

Using metrics to drive an email flow can provide next-level service to your users. Once a user fits a certain criteria, Moesif can automatically send one-time and recurring emails based on that behavior. In this tutorial, Matt goes over the basic steps to set up a behavioral email in Moesif. These steps include: After this overview, users will be able to set up their own behavioral emails with ease in Moesif.

Creating a User Funnel in Moesif

User funnels allow businesses to analyze how individual users are using and converting within their product. Funnel metrics can show how many users are converting through each stage of the funnel and the average time it takes to do so. In this tutorial, Matt covers how to set up a conversion funnel analysis in Moesif using the User Funnels screen. Steps covered include: Navigating to the User Funnel screen Creating “steps” for each step in the funnel How to read and interpret the output