Webinars are a powerful tool for marketing, but tracking performance across HubSpot and Zoom can get messy fast. In this video, Ali Schwanke, CEO at @SimpleStrat walks through exactly how to set up reporting to evaluate webinar success—like registrations, attendance, first-touch conversions, and even survey feedback—inside HubSpot and Databox. You'll learn how to centralize Zoom data, use HubSpot lists to segment attendees, and build a dashboard that’s exec-ready.