The role of mockups in digital design

The role of mockups in digital design

The modern world is mostly digital. A huge number of products are created online. With the development of mobile technology, it has become more important than ever that products are visually appealing and easy to use. That's what designers do. Their task is not only to create an attractive product for the client, but also to demonstrate it in real life.

That is why mockups are so important and are widely used to show the customer the application of the final result in the real world without additional items and resources.

We are talking about sites, for example, and their demonstrations on a tablet, laptop and other devices. To evaluate how convenient and beautiful it is on a particular device, an iPad mockup is widely used in this case.

A mockup is a display of a created product placed in a realistic environment. With the help of a mockup, you can demonstrate how the site will look on various gadgets, or how business cards will look like in a stack or one at a time, or how the design of a huge liner will look like.

Mockups are used in many stages of the design process, including ideation, wireframing, prototyping, and user testing. They are also used to communicate design ideas and concepts to stakeholders, developers, and other team members.

Why are mockups important in digital design?

Mockups are an important tool in digital design for a number of reasons. They help designers and end customers the next ways:

See the idea clearly

Mockups provide an understanding of how the product will look not only in its final form, but also how it will look in a specific place or on a device. This visual representation can help identify potential problems or areas for improvement early in the design process.

Design concept and evaluation

Even before the execution of the order, the designer can explain to his customer how his order will look and even demonstrate his idea. This reduces the risk that the client will not like the work after its completion, because he will already have an absolutely accurate idea of what he is paying money for.

User experience and evaluation

Mockups can be used to test user experience and identify usability issues prior to product development. This can help ensure that the end product meets the needs of the user and is intuitive to use.

Share with colleagues

The beauty of mockups is that by creating them you can not only show the client what result he will see in the end. You'll also show your team members, such as developers, what vision they need to follow. After all, any person perceives information visually much better, which means that he will definitely better understand how to do his job more efficiently.

When creating mockups, there are a few guidelines that designers should follow in order to be efficient and useful in the design process

Start with low precision

Sketches are a good example of low fidelity layouts. They will help you explore different design options to identify potential problems early in the product development process. This will help avoid unnecessary waste of both resources and time for the further creation of more accurate mockups.

Check User Experience

Satisfying the needs of those who will use your product is the most important goal. Therefore, you need to make sure that the design matches the needs of the user. In this way, the designer and the subsequent performer will be able to make sure that the creation they make is comfortable or to make changes for a more suitable result.


Mockups should be simple and clear, with a clear hierarchy of information and intuitive navigation. Avoid adding unnecessary design elements that can detract from the main design direction.

Refine and agree

This means both coordination with the client and with your team. Work on and modify your mockup in accordance with the wishes of the customer and the vision of the developers. This is how you get a model that will be ideal for further implementation.


In such a field as design, mockups are a very important part of creating a product, namely its design. With their help, designers and stakeholders get a visual representation from design concepts to their implementation. They help evaluate and refine design concepts, test user interactions, and communicate design ideas to stakeholders, developers, and other team members.

By incorporating mockups into the design process, designers can create successful designs that meet user and business needs.