CIOs: How Can You Stretch Your Data Dollar?
For the past few years, big data has been all the rage, but it has not delivered on all its promise. We were expecting omniscience at our fingertips, and we’re getting moderately well-targeted advertising instead. Don’t get confused though, big data is not going anywhere. On the contrary, data keeps growing at a dizzying rate, increasing in volume, variety, velocity, and veracity.