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Data processors handle an abundance of data — including personal information about individuals. As the collection and use of data become more widespread, governments continue to enact laws that protect personally identifiable information (PII). Failing to comply with such laws means risking serious fines and penalties, and damaging public trust. Masking PII through pseudonymization is one way to protect it.

Marketing is more complex if you're engaged in the healthcare field. Whether you work with patients or market to consumers interested in healthcare products, it's important to understand HIPAA guidelines. This article explains the basics of HIPAA Privacy and Security Rules, and how this legislation affects your marketing strategy.

Businesses rely on personal data to better tailor their approach to customer relations and streamline a marketing strategy suited to their target audience. In today's business climate, holding onto the personally identifiable information (PII) of specific individuals for various marketing and customer services purposes requires secure storage and extraction. PII pseudonymization is the latest and greatest method for protecting personal data.

With news of a devastating data breach constantly in the headlines, you need to take proactive steps to safeguard the personally identifiable information (PII) that your organization stores and processes. Along with techniques such as PII masking, PII pseudonymization is one of the most popular and practical ways to protect sensitive data. But what is PII pseudonymization, exactly, and how can you pseudonymize PII? We’ll answer these questions and more in this article.

Organizations have access to massive amounts of data, but they don’t always give enough thought to how they’re going to keep it private and protected. Dozens of data privacy regulations are in effect or in development globally, and the average consumer is learning more about how much of their data gets collected and used by businesses. For this reason, companies need to focus on keeping data safe while it's under their control, but it’s easy to make mistakes.

Personally identifiable information (PII) is some of the most valuable data that organizations can have. It's also some of the most dangerous if you don't follow data security best practices. If you don't treat this data with care, you could end up in the headlines as the victim of the latest data breach, costing you money and damaging your reputation. Of course, you should never leave PII data unprotected. So what is the best way to protect the confidential and sensitive PII that you handle?

News of the latest massive data breach is always in the headlines. How can you avoid being next on the list? In order to function, businesses of all sizes and industries need to collect personally identifiable information (PII) about their employees and customers—but they also need to take proactive steps to keep this information secure and defend against PII breaches. PII substitution is an effective tactic to shield your sensitive and confidential data from prying eyes.

Are you handling students' education records or personally identifiable information (PII)? If so, it's crucial that you're familiar with what student privacy laws such as the Family Educational Rights and Privacy Act (FERPA) have to say. In this article, we'll go over what educators and administrators need to know about FERPA and student data privacy.

Imposter fraud is the second-most common type of fraud reported to the Federal Trade Commission, with around one-fifth of all cases resulting in financial loss to the victim. This often occurs because of a failure on the part of organizations to protect personally identifiable information (PII). Fraud is only one type of attack that may occur. Phishing is another exceptionally common data security threat. It often results from crawlers collecting email addresses, one type of PII, on the open web.

Organizations collect and use personal data for a variety of purposes, often without considering the impact on data privacy. Individuals are increasingly more aware of how their data is being used and the lack of say they have over the process. Data privacy and protection regulations are in place around the world to protect consumers and stop their personal information from being misused.