The digital transformation of today’s data industry is a result of the dramatic increase in data generation and consumption worldwide. The only way for organizations to keep up with the continuously growing and changing data is to prioritize data as an asset. Today, organizations are beginning to recognize the potential of their business data and are working on fostering a culture that prioritizes data and leverages it to drive their decision-making. But putting data first is not enough.

Data security is an important priority for every organization that handles customer or user data, especially those that fall under data privacy and protection laws such as the EU’s General Data Protection Regulation (GDPR). Large volumes of personal data flow in and out of companies and their systems every day, and the threat of data breaches looms over these operations. How can organizations use their data to power critical operations without running afoul of regulations or privacy concerns?

Moving data from an organization’s systems into data warehouses and data lakes are essential to fuel business intelligence and analytics tools. These insights guide businesses into making decisions backed by data, allowing them to choose actions that have the best chance of positive growth. However, getting data from the source systems to these data stores can be a harrowing process.

Businesses are now storing more personal data on their customers than ever before—from names, addresses, and credit card numbers to such as IP addresses and browsing habits. Understandably, many consumers are speaking up and pushing back on how these businesses use their data—including an insistence on the “right to data portability.” Data portability is an essential issue for companies that must comply with regulations such as the GDPR and CCPA.

If personally identifiable information (PII) falls into the wrong hands, it could have devastating consequences for both you and the affected individuals. But what if you could transform that information so that it would be useless to any attacker? That’s exactly what PII masking seeks to do. So what is PII data masking exactly, and how does PII masking help safeguard your sensitive and confidential information from PII data breaches? Keep reading for all the answers.

Data processors handle an abundance of data — including personal information about individuals. As the collection and use of data become more widespread, governments continue to enact laws that protect personally identifiable information (PII). Failing to comply with such laws means risking serious fines and penalties, and damaging public trust. Masking PII through pseudonymization is one way to protect it.

Marketing is more complex if you're engaged in the healthcare field. Whether you work with patients or market to consumers interested in healthcare products, it's important to understand HIPAA guidelines. This article explains the basics of HIPAA Privacy and Security Rules, and how this legislation affects your marketing strategy.

Businesses rely on personal data to better tailor their approach to customer relations and streamline a marketing strategy suited to their target audience. In today's business climate, holding onto the personally identifiable information (PII) of specific individuals for various marketing and customer services purposes requires secure storage and extraction. PII pseudonymization is the latest and greatest method for protecting personal data.

With news of a devastating data breach constantly in the headlines, you need to take proactive steps to safeguard the personally identifiable information (PII) that your organization stores and processes. Along with techniques such as PII masking, PII pseudonymization is one of the most popular and practical ways to protect sensitive data. But what is PII pseudonymization, exactly, and how can you pseudonymize PII? We’ll answer these questions and more in this article.

Organizations have access to massive amounts of data, but they don’t always give enough thought to how they’re going to keep it private and protected. Dozens of data privacy regulations are in effect or in development globally, and the average consumer is learning more about how much of their data gets collected and used by businesses. For this reason, companies need to focus on keeping data safe while it's under their control, but it’s easy to make mistakes.