Data Chief Live: External data: Your secret weapon in a cookie-less world
How do you get to know your customer in a cookie-less world? Join Rosemary Hua, Global Head of Retail & CPG GTM at Snowflake and Forbes 30 Under 30, Erik Mitchell, founder and principal at Seek Data, Nik Lampropoulos, Global Director of Data, Insights & Analytics, Hogarth Worldwide and Cindi Howson, ThoughtSpot CDSO, as they discuss questions like:
- How will emerging trends like the removal of cookies and app tracking impact retailers and brands?
- What can data leaders do to ensure their organizations still deliver personalized products and experiences that drive revenue in light of these changes?
- What criteria should be used to evaluate external data sources and data partnerships in a cookie-less world?
The Data Chief Live shares best practices and experiences for data and analytics leaders to execute on your vision to be data-driven. Think of it as a one-to-many coaching session for CDOs CAOs and analytics champions. #TheDataChief #analytics #moderndatastack #CPG #Retail #3PD