EP17: Brands and Architecture Working Together

In this special live podcast episode, Dr. Sanjiva Weerawarana and Asanka Abeysinghe sit down with Selyna Peiris (Director and Chief Growth Officer, Selyn Group) and Miguel Cuñat (Founder, The Pekoe Trail). They explore how brands are built—through people, vision, and purpose. The conversation delves into personal and product branding, offering a fresh perspective on why brand awareness is crucial in the modern digital era.

🔥 Key Discussion Topics:

• Why brand matters for architects: shaping technology choices, trust, and adoption
• The connection between personal brands, product brands, and platform strategy
• Building authentic, purpose-driven brands that outlast individuals
• Navigating identity and succession in business, technology, and tourism
• Productizing innovation, "ecosystems of brands," and balancing legacy with adaptation
• The human side of brands: storytelling, trust, and emotional connection
• Real-world examples: The Pekoe Trail's collaborative journey, Selyn’s social impact, and WSO2's open source legacy
• Hosts*
• Sanjiva Weerawarana*
• LinkedIn:* https://www.linkedin.com/in/sanjivaweerawarana/
• Twitter:* @sanjiva
• Medium:* https://medium.com/@sanjiva.weerawarana
• Asanka Abeysinghe*
• LinkedIn:* https://www.linkedin.com/in/asankaabeysinghe
• Twitter:* @asankama
• Blog:* https://blog.architect2architect.com/
• Medium:* https://asankama.medium.com/
• Miguel Cuñat*
• LinkedIn:* https://www.linkedin.com/in/miguel-cunat-40b992155/
• Selyna Peiris*
• LinkedIn:* https://www.linkedin.com/in/selynapeiris/

#WSO2 #BrandBuilding #DigitalTransformation