Evolve25: Customer Fireside Chat with Banco do Brasil
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Banco do Brasil’s Giuliane Paulista joins Brian Rosso to discuss the bank’s journey in deploying AI at scale, featuring the success of their ARI application which has generated over 74 million personalized recommendations.
Learn how the oldest bank in Brazil manages over 800 AI solutions and 5,500 GenAI use cases while maintaining a "Responsible AI" framework. Discover the bank's three-block ROI strategy focusing on operational efficiency, customer satisfaction, and new business models.
This session is a must-watch for enterprise leaders navigating the intersection of legacy infrastructure, culture shifts, and Agentic AI.
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Chapters
00:00 Intro: Scaling Generative AI at @bancodobrasil
00:41 200 Years of History: How an incumbent bank leads in AI adoption
01:54 The First Pillar: Defining a high-appetite AI strategy
03:07 Upskilling the Workforce: Spreading AI culture beyond IT teams
03:25 Responsible AI Governance: Enabler or barrier to scaling?
04:04 Serving the Business: Adapting technology for real financial value
04:54 The Future of Chatbots: Moving toward conversational Generative AI
05:38 Agentic AI Liability: The executive debate on AI employee rights
06:36 Balancing Act: Rapid AI innovation vs. risk mitigation in banking
07:22 Measuring Success: 800 AI solutions and 500 GenAI use cases in production
07:46 Ethics in Action: Banco do Brasil’s Responsible AI Guidelines
08:18 Calculating ROI: Three main blocks for measuring business impact
09:29 Operational Efficiency: Transforming time saved into tangible profit
10:14 Sustainability: Ensuring the long-term future of AI investments
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