How to Coach Sales Reps using Activity, Conversion, and Revenue Data | Data Snacks

In this video, Zorana, Sales Manager at Databox, walks through how she uses a single dashboard to understand sales performance beyond revenue alone.

She explains how combining activity metrics, conversion indicators, and revenue outcomes by rep helps her identify who needs coaching, what kind of coaching is required, and where to focus her time each week.

You’ll see how trend comparisons highlight improvement or decline early, how gaps between effort and results guide decisions, and how viewing team-wide performance can signal broader process issues.