Master test distribution and store releases: Navigating App Center's shutdown - Bitrise webinar

Bitrise

Aug 26, 2025

Visual Studio App Center’s sunset doesn’t have to stall your releases. This session shows exactly how to replace App Center, harden your mobile testing workflow, and stay compliant with Apple App Store and Google Play rules.

What's inside:

Transition steps from App Center to a new platform for test and store distribution
Test-distribution best practices: faster builds, instant feedback, automated QA
Store-distribution best practices: error-free submissions, streamlined release cycles
Future trends in 2025 app distribution, from Apple Intelligence to emerging tooling

Speakers:
🎙️ Akos Birmacher, Senior Product Manager @ Bitrise
🎙️ Donny Wals, iOS / Swift expert

Hosted by Madré Roothman from Bitrise.

👉 Jump to the section you want to watch:

⟣- TIMESTAMPS-⟢-
00:00 – Intro!
01:15 – Panelist introductions: Akos, Donnie, Madré
03:55 – Agenda
04:24 – Biggest app distribution challenges
07:00 – Key hurdles migrating from App Center: compatibility, feature parity, and learning curve
12:00 – Smooth migration and onboarding strategies
22:08 – How to optimize test distribution for faster feedback loops
25:48 – Balancing automation with human follow-up in test notifications
35:50 – Appstore compliance, educating your team, and communicating with Apple
39:10 – The future of app distribution: AI and automation
45:00 – Bitrise release management demo and features showcase
53:03 – Final Q&A

The webinar took place on 5 November 2024.

⟣- ABOUT BITRISE -⟢-
Bitrise is a top mobile CI/CD platform, streamlining build, test, and deployment for mobile apps. It offers a user-friendly interface, robust integrations, and scalable infrastructure to simplify development and ensure efficient delivery of high-quality apps.

✅ Start a 30-day free trial with Bitrise: https://app.bitrise.io/users/sign_up