Three Ways Telcos Use Data and AI to Monetize with Cloudera and Zain KSA

At the TM Forum DTW Ignite 2025 conference, telco experts from Cloudera and Zain explain that the industry's primary drivers are enhancing customer experience, reducing costs, and finding new revenue streams. To achieve this, telcos are leveraging modern data architectures and private AI to securely manage massive data volumes and power use cases like network optimization and hyper-personalization. Zain KSA showcases this in practice, viewing AI as a continuous journey to drive revenue and operational efficiency, successfully managing massive real-time events like the Hajj pilgrimage.