User Activation Is Broken: Why 97% of SaaS Companies Never Scale Past $20M (w/ Rodrigo Fernandez)

Rodrigo Fernandez has helped 400+ SaaS companies drive over $1B in self-serve revenue and he’s seen one problem kill growth over and over again: no one truly owns activation.

In this episode, Rodrigo breaks down:

• Why “activation” is almost always misdefined (and who should actually define it)
• How teams confuse activity with value — and what to track instead
• The fatal flaws in bottoms-up metrics and AI gimmicks
• What a real product activation journey looks like (solar system analogy and all)
• Why most PLG stacks are noisy, bloated, and doomed from the start

If you're stuck at $10M and can’t see a path to $20M, this might be why.

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