You Don't Need Perfect Attribution - Just Listen #businessanalytics

Marketers chase attribution models.
But often, the clearest ROI signal comes straight from your audience.

“People will tell you,” says Dave Gerhardt. “That’s how you know it’s working.”

In this clip, he explains why the best proof of marketing success is qualitative — and how to recognize it when you see it.

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#b2bmarketing #attribution #brandmarketing #communityledgrowth #marketingmeasurement